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"Beat the Jam" campaign launched

GBG and the Better Journey Project team up with young designer to highlight how considerate cyclists can get through closed roads during Guernsey's winter road works.

The Guernsey Bicycle Group and the Better Journeys Project said that due to the roadworks creating large amounts of congestion, many journeys can now be made quicker by cycling.

‘If you can use a bike for your journey, you can avoid any diversions, cycle on quieter roads, and cut your journey time,’ said GBG committee member Ben Craddock.

‘You just need to dismount where directed and be courteous to all that you meet.’

Of the 45 roads currently closed, 34 explicitly do not apply to cyclists and nine allow cyclists, but have sections where cyclists should dismount past work. Only two roadworks prohibit cyclists from riding completely – fewer than 5% of all closures.

The Better Journey Project turned to student designer Oliver Coupe to create a poster that communicates:

1. The benefits of travelling by bike,

2. How road users should traverse the closed section safely and considerately

3. How to quickly access to the States online resource mapping the road closures at

His excellent work is above.

Read more at the Guernsey Press

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